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Channel: mobile development – Ironpaper: Current
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Should businesses care more about tablets than smartphones by 2013?

Smartphones have certainly been more of a concern than tablets for businesses, so far. New data from the Adobe Digital Index shows the possibility of tablets beating smartphones by as soon as 2013....

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Games are Kindle’s next obsession

Tablets are huge gaming devices. It is a natural progression for any tablet maker (even one focused so heavily on eBooks) to find a future in app and online games. Amazon is following the pack–ensuring...

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Smartphone Ads are Not the Answer

Smartphone display ads are two inches wide and one-third of an inch tall, not much room for effective advertising. “Size absolutely does matter,” says Christine Chen, director of communication strategy...

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iOS introducing Apple maps and Google pushes street view to mobile

Street view, a new addition to mobile maps Google is introducing street view to both iOS and Android mobile devices. The new addition is just in time for iOS 6, which had a startlingly bad review in...

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Appcelerator Starts their “Innovation Fund”.

Appcelerator speeds up the development of native mobile apps. It’s marque product is Titanium, a mobile app development platform. Recently they introduced the Appcelerator Innovation Fund in order to...

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Are in-app, mobile ads worth it?

Facebook shocked the advertising and media industry a few days ago by stating that it would be shelving its mobile ad network experiment. With the promise of everything mobile becoming the golden child...

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Largest day for iOS and Android device activation

This Christmas was the largest day for iOS and Android device activation ever, according to mobile analytics company Flurry. The presents under the tree this year were more iPhones, iPads, Galaxy’s,...

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Using eBay to jumpstart mobile eCommerce for retailers

Many retailers have begun to solidly shift more focus online with eCommerce websites and digital marketing efforts. From national chains to one-off stores, retailers  often cannot compete (even...

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iTunes Connect to lock screen shots of mobile apps after submission

Apple is taking a stance against scammers. Moving forward, once an app is approved, iTunes Connect will not allow designers to update the screen shots of an app unless they submit a new version for...

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Mobile to become 15% of eCommerce retail this year

Mobile devices had an impressive eCommerce performance this holiday season. This momentum will most likely continue in 2013 says an eMarketer forecast. As eCommerce websites are ever becoming a vital...

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New SDK makes life easier for Android app developers by providing native UI...

In mid Dec. of 2012, Facebook took their SDK 3.0 for Android out of beta, which means it  began to be fully supported, giving greater access and tools for Android and Native Login. The new Facebook SDK...

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Android search add updated for 13.6 percent of users

Google updated it’s search app for Android for versions 4.1 (Jelly Bean) or higher, which affect 13.6 percent of users. The changes were modest with the exception of a few spotlight enhancements with...

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Marketers beware, users love their mobile devices

Mobile devices allow users to access content and the internet on the run, and for this reason, users are increasing addicted to their devices. The mobile experience is not just a technology...

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Survey points to importance of mobile responsive web design

In a new report called the 2013 Email Marketing Benchmark Report, MarketingSherpa asked marketing agencies and professionals about new email marketing developments for 2013. Their question was simple....

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Many small and medium business websites never find their place in search

According to a study by vSplash that audited of 3.9 million US small and medium business websites, approximately 26.4% of SMBs are no where to be seen web searches due to the fact that SMB websites...

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One quarter of global search ad clicks result from Baidu

Baidu dominates web search in China, and because of it’s dominant position there, it owns roughly one quarter of global ad click search volume within Q1. A new report from Covario shows Baidu’s...

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When is the peak web browsing time of day?

Marketers of all varieties are ever in pursuit of greater context for advertising. Context can span from related interests, social connectedness, physical environment or time of day. A new report by...

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Most businesses lack mobile optimization for email marketing

A new report co-created by Econsultancy and Adestra tells the story of company  marketers who struggle with adopting a mobile optimization strategy for email campaigns. According to the report titled...

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Smart mobile device users are addicted to Facebook and other apps over surfing

Mobile and tablet users with Android and iOS devices spend an average of 2 hours and 38 minutes per day on their devices. A new report by Flurry Analytics, Flurry Five-Year Report: It’s an App World....

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For many marketers, email and mobile are not integrated

Digital marketing works best when you connect channels. For many marketing pros and agencies, the majority of a marketing budget is applied to the top two integrated tactics: email with website or...

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